L’Oréal USA, in partnership with Roku, has launched a Connected TV (CTV) app called OnBeauty, which enables tablet-like applications to be viewed and explored on television screens via an internet connection. L’Oréal USA’s OnBeauty will feature how-to videos and entertainment content, a robust cross-brand collection of products and social sharing straight from an individual’s remote control. The app will feature a majority of L’Oréal USA’s brands.  “OnBeauty is one of Roku’s first pioneer apps...